The Battery Atlanta Social Media Marketing

Social Media Management

The Battery Atlanta

Instagram Feed: @batteryatl

The Battery Atlanta @batteryatl

Conducted a rebrand in 2020, syncing and optimizing profiles with new profile images and cover photos, bios and about us blurbs, website links, Instagram highlights, Facebook FAQs and more.
Increased total number of followers across all platforms by 78% between 2020-2024.
- Instagram: 86% growth
- Facebook: 89.9% growth
- Twitter: 37.4% growth
Created and edited content using various programs including Adobe Premiere Pro, Adobe Photoshop, CapCut, Canva, and more.
Spearheaded numerous social media campaigns including Instagram giveaways, collab posts, Influencer and talent collaborations, “Man on the Street” interviews and more.
Utilized newsletters and blog posts to cross-promote on social channels.
Audited profiles and created monthly profile performance reports as well as sponsor and campaign recaps.

Video Content

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National Best Friends Day - Man On The Street Interviews

2024 Best of The Battery Atlanta Burger Campaign

VIDEO ARCHIVE

Campaigns: Instagram Giveaways, Influencer Collaborations, + More

Instagram Giveaway: Braves Retail
April 2024

Collab post with @bravesretail. The giveaway was so successful, the Braves retail department requested to host collab giveaways monthly.

Metrics
- Giveaway Entries: 9,491
- Follower growth: 2,000
- Impressions: 51,947
- Reach: 47,367
- Engagements: 16,255

Influencer Collaboration:
Kiarra Norman

Metrics
- Reach: 9,608
- Content Interactions: 517
- Plays: 10.9K

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National Dog Month Campaign

Cross-promoted blog post with an Instagram reel and giveaway as well as newsletter spots. Giveaway included a branded The Battery Atlanta dog bowl.

Blog post promoted and highlighted dog-friendly tenants and activities at The Battery Atlanta.

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Instagram Giveaway

Influencer Collaboration:
Haylee McMahan

Metrics
- Reach: 8,069
- Interactions: 147
- Plays: 12K

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Influencer Collaboration:
Lorelle Oliveira Sherman

Metrics
- Reach: 11,527
- Interactions: 217
- Plays: 15.3K

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Instagram Giveaway: Valentines Day
February 2024

Partnered with a number of retailers and restaurants for prize items to drive brand awareness.

Metrics
- Entries: 2,379
- Reach: 15,737
- Content Interactions: 3,943
- Plays: 26.3K

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Game day Traditions with Mark Owens Campaign

Created a social media campaign capitalizing on Mark's first season as a "fan" (no longer working as an in-game host). We asked commenters to give Mark their game day traditions to try as he searched for his own. Selected comments received a swag bag filled with The Battery Atlanta merch and something special from their favorite locations. This campaign highlighted several tenants and involved the community to drive engagement and brand awareness while also driving people to our YouTube channel which held the full episodes. Edited clips were used to promote on social channels.

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YouTube Series

The Best of The Battery Atlanta: Burger Bracket Campaign with Mark Owens (March Madness 2024)

"March Madness" style bracket determining the best burger in The Battery Atlanta hosted by talent, Mark Owens. Held a series of Twitter and Instagram Stories polls maximizing voting for each contender. Created branding and templates for all campaign marketing and voting. Paired with a series of social media promo videos with Mark Owens (filmed and edited by me). The public could follow along, read about the contenders, and find results on the dedicated blog page: batteryatl.com/burgerbracket2024/.

Campaign resulted in over 100,000 impressions and reach - an improvement from launch of annual campaign in 2023.

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