Jan 2020 - May 2024
Digital Marketing Manager
Atlanta Braves, Braves Development Company

• Managed The Battery Atlanta social accounts: Instagram, Facebook, Twitter, and YouTube; Lead and maintained strategy, budget and content calendar for social platforms.

• Created Social Media Brand & Style Guide

• Developed and executed daily content to drive engagement and brand growth; Produced video content including Instagram Reels, "Man on the Street" interviews and paid ads; Influencer campaigns; Live content

• Spearheaded impactful social media campaigns targeting engagement and brand growth; March 2023 bracket campaign increased audience across all social platforms by 74% and social engagement by 219%

• Generated successful Instagram giveaways, influencer events and collaborations.

• Monitored KPIs and provided regular performance reports; Increased brand audience by 12% in 2022, 17.5% in 2021, and 14% in 2020. Conducted audits to analyze success and future growth opportunities.

• Managed website; Launched blog page to house long-form native content.

• Launched newsletter program in 2021; Created and distributed internal and public e-newsletters; Contact list growth of 200% in the past 12 months. Event and campaign recaps; Sponsorship tracking

• Managed partnerships and tenant relations to ensure all marketing materials, partnership communications, and branding activations are compliant with brand standards; Tenant event and promotion programs support.

• Monitored news and social media to identify trends and internet culture; Conducted competitor analysis

• Promoted twice since 2020: Marketing Trainee, Events & Partnership Coordinator