BRAVES DEVELOPMENT COMPANY,
ATLANTA BRAVES
2020-2024
Digital Marketing Manager
Atlanta, Georgia
SOCIAL MEDIA MANAGEMENT
Managed The Battery Atlanta social accounts: Instagram, Facebook, Twitter, and YouTube; Lead and maintained strategy, budget and content calendar for social platforms.
Developed and executed daily content to drive engagement and brand growth; Produced video content including Instagram Reels, "Man on the Street" interviews and paid ads; Live content and event coverage
Spearheaded impactful social media campaigns; Generated successful Instagram giveaways, influencer events and collaborations.
Monitored KPIs and provided regular performance reports including monthly recaps, campaign recaps and sponsor recaps.
Monitored news and social media to identify trends and internet culture; Conducted competitor analysis
Created Social Media Brand & Style Guide; Maintained The Battery Atlanta Brand Standards
CONTENT MARKETING
Managed website and spearheaded redesign project in 2023
Launched and managed The Battery Atlanta Blog page to house long-form native marketing content.
Launched email newsletter program in 2021; Created and distributed bi-weekly internal and public e-newsletters; Contact list growth of 200% from 2023-2024.
Produced advertorials and published magazine content