Content Marketing
Newsletters, Blog, Digital + Print Pieces
Blog
I launched the blog page in 2023 as an additional marketing tactic to aid with promotions and house long-form content. Blog posts were released once a month contingent on content and value and included holiday happenings, tenant features, seasonal happenings, itineraries and news. Blog posts were further promoted on social media and in newsletter e-blasts.
Newsletters
I launched the e-newsletter program through Constant Contact in 2021. Newsletters were sent bi-weekly as a roundup of happenings, including on-site and tenant events, promotions, sales, specials, giveaways and announcements.
From the launch to the end of my tenor, I grew the public newsletter contact list to 12.5K organic contacts with an average open rate of 47% which is 8% higher than the industry standard.
Advertorials + Published Pieces
Simply Buckhead May 2024 - PRINT
The Battery Atlanta Gift Guide Atlanta Magazine Nov. 2021
How to make the most of a visit to The Battery Atlanta Atlanta Magazine Nov. 2020
SLIDE INTO HOME “PLATES” – Simply Buckhead Advertorial digital and print piece Print: Simply Buckhead June 2023 - pg 65
The Battery Atlanta Scouting Report: Make the most of your Atlanta Braves game day experience Simply Buckhead April 2024
Digital + Print Materials
Print: The Battery Atlanta Entertainment Guide Cards - FRONT
Simply Buckhead May 2024 Print Issue
Print: The Battery Atlanta Entertainment Guide Cards - BACK
22x28 Print Property Signage - Newsletter Sign Up
22x28 Print Property Signage - Upcoming Events